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Plus Size Clothing Market Outlook 2023 to 2033

Plus Size Clothing Market Outlook 2023 to 2033

Jazz Su

How many plus-size clothing stores are there in the United States?

In 2023, there were approximately 12,000 women's plus-size clothing stores in the United States. Store numbers peaked in 2018, before falling to roughly 10,000 in 2020. Numbers slowly increased over the following years, but are still some way short of the 2018 figure.(-Data statistics from, an authoritative website for statistics, from 2013 to 2023)

Women's plus-size clothing stores in the United States 2013~2023

What is the Future of Plus Size Clothing Market? - Current sales status of the plus size market

According to growth rate estimates, in the next decade, that is, from 2023 to 2033, the plus size apparel market is expected to have a compound annual growth rate of 5.7% during the forecast period. The plus size clothes market will be worth $288 billion in 2023 and is expected to reach $501.35 billion by 2033. It is a gold mine in the apparel industry. The United States leads the plus-size apparel industry, with a share of 40% in 2023. The growth can be attributed to the largest obese population and increasing spending on plus-size apparel. ( LogoData statistics from, an authoritative website for statistics, from 2013 to 2023)

Another factor driving demand for plus-size apparel in the region is the increase in average per capita calorie consumption among middle- and upper-income households. Fashion-forward trends and strong emphasis on body positivity have boosted the growth of the market. The presence of inclusive brands across sizes, strong retail infrastructure and thriving e-commerce platforms have further strengthened the market share in the US.(Data statistics from:

At present, well-known clothing brand companies have expanded their plus size clothing categories.

Forever21 Inc.


H&M Hennes & Mauritz AB

Hanesbrands Inc.












Know About Your Target customers:

What is the average clothing size for women in US?

A study published in the International Journal of Fashion Design, Technology and Education has revealed that the average clothing size for American women is actually a size 16, contrary to the longstanding belief that it is size 14. This finding highlights a significant disparity in how retailers interpret the term "average." The study, which is a publication of the Textile Institute, conducted an extensive analysis of women's real body measurements. They measured a sample of more than 5,500 U.S. women, found that the average waist circumference of women has increased by 2.6 inches over the past 20 years, rising from 34.9 inches to 37.5 inches. 

The study, conducted by Dunn and co-author Deborah Christel, both faculty members in the Department of Apparel, Merchandising, Design, and Textiles at Washington State University, also revealed significant variations in waist circumference when race and ethnicity were considered. The findings indicate that the average size of the American woman now falls between a size 16 and 18, which is at the lower end of the plus-size range. Sales of plus-size apparel are expected to grow at the fastest pace throughout the forecast period. Plus-size customers are looking for solutions that offer the same level of luxury as other sizes. 66Disco can provide clothing in these sizes to your customers. We also have larger garment size options to cater to your customers' needs. (Data statistics from:,,


What Clothes Can Hide Belly Fat?

Expert Tips for Flattering Your Plus Size Customers’ Midsections with the Right Clothing:

1.Choose Flattering Fabrics and Cuts: Avoid tight or clingy fabrics. Opt for tops with ruching or draping to create a more flattering silhouette.

2.Pair with Proper Bottoms: Wear leggings or skinny pants paired with longer, draped, or asymmetrical tops to balance the proportions.

3.Create Vertical Lines: Use long cardigans, jackets, ponchos, or dresses with vertical patterns or prints to create elongating vertical lines.

4.Strategic Accessorizing: Avoid emphasizing the tummy with belts or accessories. Instead, belt higher on the waist or draw attention to the neckline.

5.Select the Right Dress Styles: Try wrap dresses, shift dresses, shirt dresses, or dresses with asymmetrical elements to flatter and provide a comfortable fit.

(Data source and reference:,


Suggestions for product selection and stocking (66Disco accurately locates your customer needs):

1. 66Disco Tops & Tees Category

2. 66Disco Blouses & Shirts Category

3. 66Disco Pants Category

4. 66Disco Dresses Category

What color makes you look slimmer?

When selecting colors to create a slimmer appearance, it's essential to understand that dark colors recede, while light colors advance. Light-colored clothing, such as white, cream, ivory, and yellow, draws attention and makes the covered area appear larger. Instead, opt for darker shades like black, navy, purple, and brown, as they help hide imperfections and create a slimming effect. Dark colors such as black, navy, and forest green diminish the appearance of the covered areas, making them look smaller and slimmer.

Avoid pairing light tops with dark bottoms to prevent a shorter, wider look. For a slimming effect on the legs and hips, choose dark jeans and pants, avoiding khakis and light-colored jeans. To enhance height and slim your figure, use monochromatic outfits and vertical stripes while avoiding horizontal stripes and oversized patterns. Strategic layering of light and dark colors, along with carefully chosen accessories, can further refine and balance your silhouette. (Data source and reference:,


Which fabric makes you look slim?

Choosing the right fabrics is crucial for a flattering and comfortable look. Avoid overly clingy, shiny materials, and fabrics lacking stretch like chiffon, satin, spandex, and rayon. Instead, opt for fabrics that provide structure and texture, such as matte knits, viscose, cotton, and wool blends.

Structured fabrics like twill, tailored wool, and structured cotton blends help shape clear lines and smooth out imperfections, creating a slimming effect. Natural fibers like denim or wool jackets can accentuate curves while drawing attention to the neckline and face.

Textured fabrics like boucle, tweed, and jacquard can create a visually appealing focal point by breaking up body lines and concealing minor flaws. These materials add elegance and versatility, balancing and shaping the body for a refined look.

Matte finishes are also beneficial as they absorb light, providing a smoother appearance. Matte knits and cotton fabrics create a timeless elegance, making them ideal for a slimming effect. They allow accessories to shine, enhancing the overall look.

Stretch fabrics, such as spandex blends, offer comfort and control. They conform to the body, creating a streamlined silhouette. Stretch jeans or dresses provide a comfortable yet flattering appearance, enhancing your overall look. (Data source and reference:,,,


What Is the Average Waist Size for US Women?

Statistical Overview of Average American Women:

According to the Centers for Disease Control and Prevention (CDC), the average waist circumference for American women is 38.7 inches, an increase from 37.4 inches a decade ago. The average height is 63.6 inches (5 feet 3 inches), and the average weight is approximately 170 pounds. Based on these measurements, the typical American woman wears large to extra-large pants, corresponding to sizes 18 to 20. (Data source and reference:,


What style of Dresses is the slimmest?

Generally, Sheath dresses, V-neck dresses, Ruched dresses, Vertical striped dresses, Belted dresses, Fitted long-sleeved dresses, Dresses with small prints, Corset dresses, Off-shoulder dresses, A-line dresses, High Waist skirts and Wrap skirts are the most flattering.

(Data source and reference:,


What kind of top is flattering for plus size?

Top Choices for Plus-Size Women:

Peplum Tops: Peplum tops are ideal for plus-size women as they accentuate the bust and highlight the waist-hip ratio without being overly dramatic.

V-Neck Tops: V-neck tops flatter wider busts, elongating the neck and giving a slimmer appearance to the upper body.

Cinched Waist Tops: These tops, especially A-line styles, offer comfort and define the waist without clinging uncomfortably.

Off-Shoulder Tops: These tops draw attention to the shoulders, diverting it from the midsection.

Non-Clingy Tops: Woven fabrics that don’t cling are great for concealing the abdomen.

Draped Tops: Draped tops effectively hide the belly, providing a smooth silhouette.

Asymmetrical Tops: Asymmetrical designs create vertical lines that disguise the midsection and add a stylish touch.

Layered Tops: Layered tops are excellent for hiding the belly, especially in cooler months.

Ruffled Tops: Ruffles add texture and draping, covering the midsection attractively.

Bust-Enhancing Tops: Tops that highlight the bust rather than the waist draw attention upward, balancing the figure and minimizing the belly. Choose well-fitting bras to ensure the best silhouette for bust-enhancing tops. (Data source and reference:,


Should plus size wear baggy clothes?

Curvier women often wear baggy clothing to hide their shape, but this can make them look unkempt and larger. Oversized tops and dresses, while comfortable, lack structure and fail to flatter curves. Instead, opt for well-fitted, tailored styles that enhance your natural shape. Properly fitted clothes create a polished look and highlight your figure effectively. Avoid oversized garments, as they can make you appear bigger rather than slimmer. For a chic appearance, always choose clothing that fits well and complements your curves.(Data source and reference:  

More about the plus size clothing market, please register an account on our website or contact our Sales Manager Kelly.

About the Author

Jazz Su

Jazz Su, a seasoned digital marketing executive, possesses a remarkable 7-year background in the industry. As a Google SEO marketing expert and advertising specialist, he has established himself as a force to be reckoned with in the competitive world of digital marketing. At present, Jazz is responsible for promoting the direct-to-consumer (DTC) brand through its independent site, driving its growth in the fast-paced online marketplace. Simultaneously, Jazz is a professional freelance writer, product tester, and fashion and lifestyle editor, expertly investigating the latest shopping trends, brand releases, and fashion developments.Building upon his extensive expertise, Jazz Su's fashion content direction zeroes in on a variety of popular themes and trends, such as festive celebrations, patriotism, skull patterns, floral designs, animal textures, stripes, plaids, animal-inspired motifs, and sportswear. By covering this diverse range of styles and trends, Jazz ensures that his readers are exposed to a rich and
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