The market for plus size clothing is expanding rapidly - in turn, U.S. retailers are rushing to meet the demand. Analysts predict that an increase in the U.S. larger-sized women's clothing and reach $151.6 billion in 2033.

In the world, plus-size is one of the most rapidly growing segment of fashion, accounting for nearly 2/3 of American women's purchasing power. (One review of the industry reveals that plus-size clothing accounts for the buying power of nearly 67 percent of U.S. women.)

In actuality, U.S. plus-size boutiques have been growing steadily and the market is ~$13.3 billion in 2025, and grow at an 7.7% rate between 2020 and 2025. The increase is indicative of wider trends in the market - inclusiveness, body positivity and a demand for trendy curve-friendly clothes - all of which are driving up sales. Retailers that carry fashionable plus-size collections are able to tap into this growing customers and improve their profits.

Plus-size fashions of the present have been embraced by the masses, with over the two thirds U.S. women shopping in larger sizes.

Retail Challenges: Why a Great Supplier Matters

Serving shoppers who are larger isn't easy. Many retailers have difficulty with sizing, fit and selection issues - problems which can cause frustration for customers. The most important issues are:

True fitting and sizing: Plus-size styles must be created to accommodate curves. One of the main reasons plus-size styles aren't successful is in the poor fitting cuts off the rack made for straight sizes do not flatter curvy shapes. Uncoherent labeling can cause confusion. One study showed that 85percent of stores gave results on "plus-size" searches, but only 43% of these items were real plus-sizes. This inconsistency can make shopping difficult for shoppers.

The inventory is limited and there are few options: Many stores offer just a handful of plus-size essentials (often only t-shirts and denim). However, those who are plus-sized require the latest styles and a wide range of styles ranging from casual tops to formal dresses. If a store's rack for plus-size is spartan or outdated shoppers will find another. If they don't have enough inventory, retailers might miss the demand. If you haven't ever stock an item that was larger then sales are bound to appear to be to be low. Experts warn that this could be an "self-fulfilling prophecy," where stocking up on items leads to a lower demanded items.

Trust and marketing: History has shown that the launch of plus-size lines requires time and dedication. Major brands that have backed off quick (like Old Navy's BodEQUALITY collection) found that shoppers who are larger require time to build confidence. In the case of sudden "flash-in-the-pan" efforts often fail due to the speed of their time frames or inadequate marketing. Also, building loyal customers takes the sameness and consistency of a partner who "gets" the market.

Finding the best wholesale partner will help you overcome these obstacles. A reliable supplier will offer the best-fitting designs, numerous choices, and reliable support, allowing retailers to easily expand to larger sizes without having to reinvent the wheel.

Why Partner with 66Disco Wholesale

66Disco specializes in plus size clothing wholesale, and their services are tailored to the needs of retailers serving curvy customers. Key benefits include:

Curvy-focused design and fit: 66Disco’s collection is built for plus sizes. All tops, dresses, and bottoms are cut to “fit curvy bodies nicely” – meaning retailers can offer true plus-size fits without needing to redesign patterns themselves. Every item has details (like swingy hems or flowy sleeves) that flatter curves.

Fresh styles, updated weekly: Fashion trends move fast, and 66Disco keeps up. They add new styles every week, handpicking trending prints and designs for their catalog. Retailers can thus stock the latest plus-size looks – from seasonal florals to on-trend animal prints – keeping customers excited and coming back.

Flexible ordering: Whether you’re a small boutique or a large chain, 66Disco accommodates your needs. They proudly note that “whether you need 50 pieces or 500, our fast shipping helps you stock up easily.” This means low minimums and bulk discounts – perfect for testing new styles or scaling up.

Fast, affordable fulfillment: Quick restocking is critical in fashion. 66Disco offers rapid shipping and inventory tools designed for retailers. They can ship wholesale orders directly to your store or even drop-ship items straight to your customers. According to their site, customer-service teams respond promptly, and they “ship quick & cheap – perfect for stores needing lots of clothes!”.

Trusted wholesale platform: 66Disco is a well-established supplier on major B2B marketplaces (you’ll find their lines on Faire and FashionGo) as well as global channels like Amazon and Etsy. They boast a 4.9 out of 5-star retailer rating, reflecting satisfied customers and reliable quality. In short, 66Disco combines the convenience of a modern wholesale platform with the specialization boutiques need.

By partnering with 66Disco, retailers gain a collaborator who understands plus-size business. From expert fit to on-trend assortments and logistical support, 66Disco helps boutiques turn plus-size inventory into profitable sales.

A Wide Range of Plus-Size Apparel

66Disco’s catalog covers virtually every category a plus-size store needs. Retailers can browse extensive selections including:

Tops: Soft T-shirts, graphic tees, warm sweaters, pretty blouses and tanks – all sized for curves.

Dresses: Mini, midi and maxi dresses in casual and special-event styles. Think flowy floral day dresses, bold printed maxis, sparkly party dresses – each designed to flatter plus silhouettes.

Bottoms: Curvy-friendly bottoms like stretchy jeans, wide-leg pants, leggings, denim shorts and even jumpsuits. These are cut generously at hips and thighs for comfort and style.

Loungewear & Co-ords: Matching lounge sets (tops with shorts or pants) and cozy at-home outfits. The plus-size co-ords make it easy to offer jogger sets and sleepwear that fit generously.

Swimwear & Cover-Ups: One-pieces, tankinis, bikinis and cover-ups made for fuller figures. 66Disco’s “cute oversized swimsuits” come in extended cuts, so beachwear is as on-trend as everyday styles.

Outerwear: Plus-size jackets, shackets, cardigans and coats. From denim jackets to longline coats, these outer layers are cut roomier and designed to drape well on plus-size bodies.

Seasonal styles & prints: 66Disco features prints and fabrics for every season – tropical florals and straw-colored hues for summer, chunky knits and plaids for fall, festive reds for holidays. Bold patterns (leopard, stripes, abstract florals) and seasonal novelties keep inventory fresh.

66Disco’s catalog spans all categories – from trendy plus-size tops and dresses to swimwear, loungewear, and outerwear – ensuring boutiques can offer everything their curvy customers need.

This breadth of product means retailers can build a complete plus-size collection under one roof. Whether a customer wants a sharp work blouse, a weekend casual outfit, or an evening dress in size 3X, 66Disco has it. All items use quality, easy-care fabrics (soft, durable knits and fibers) to ensure customers are happy after purchase.

Grow Your Business with 66Disco

The plus-size wholesale market is growing by about 5–7% annually. For boutiques and online retailers, that means a huge opportunity to serve an expanding segment of shoppers. By teaming up with a specialist supplier like 66Disco, you can overcome the usual pitfalls of plus-size retailing.

Explore 66Disco’s full catalog today – on their website or through platforms like Faire and FashionGo – and see the latest designs firsthand. Retailers can sign up for free to unlock wholesale pricing and start placing orders. With 66Disco’s curvy-specific fits, new-arrival updates, flexible terms and fast support, your store will be ready to capitalize on the booming plus-size market.

Sources: Market and industry data are drawn from recent industry analyses. Retailer challenge insights come from fashion industry studies and reports. 66Disco’s features and product details are from their wholesale materials.